Have you seen the new Bell commercials with Frank and Gordon (the beavers)? I’d post a link from Youtube if there was one, but no one’s put the commercial up. Anyway, let me retell the commercial from memory (I could be a bit off here and there). Two guys are spying into a unit across the street, kind of marvelling at how the owners of the unit are always getting women. As it turns out, it’s actually Frank and Gordon wooing women into their loft with their access to many digital channels and high speed Internet. Well, let’s look past the whole cross-species issue–I’m sure there are “furry beaver” jokes that apply, but I have far too much class for that 
. What strikes me is that this is the first time in my recent memory that I’ve seen the beavers showing interest in the opposite sex.
Well, even without visible genitalia, Frank and Gordon are obviously male. Just, in previous commercials the focus was usually on their goofy antics. There’d be some sort of misunderstanding and hilarity would (usually) ensue. Over time, because of the neutrality of that focus, there’s nothing for the viewer to consider the two of them to be sexual beings. Until now. Bam! Here they are offering two women champagne, perhaps to get them sauced up. It’s not what’s being implied that’s a little odd, rather, it’s just that it’s almost out of character. Why do the advertisers have to make that assertion now so late in the beavers’ advertising life? I dunno. I think I really would have been happier with their usual brotherly demeanor.
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