I mentioned earlier in a tweet that I text messaged in from Loblaws that President’s Choice somehow has this power over me. Ah, but it’s not just me–the company has seduced a load of consumers. Seriously. Galen Weston either has this weird ju-ju thing where he hypnotizes people that see his commercials into buying these things.
For example, there’s this one commercial he’s in that talks about this dulce de leche cheesecake that PC has introduced. At the end of the commercial he jokes around about how viewers should go out to buy it that very instant. When I first saw it, I scoffed at how such a plea just wouldn’t work on the average consumer. And yet, today, there I was circling the pie and dessert area looking for a box of that cheesecake. Sadly, I couldn’t find it anywhere. I stepped aside momentarily and observed many other shoppers circling the area, probably looking for the same thing. Yes, as much as PC’s key lime pie (really good) and other cheesecakes are tasty, it’s that dulce de leche cheesecake that we were all looking for. I’m not kidding. In the span of just a few minutes I can think of five or six people hunting for cheesecake and walking away disappointed.
That’s some powerful advertising. Thing is, this brand in particular seems to have a good reputation for innovative products. So when something like these cheesecake gets airtime, people assume it’s going to be fantastic. I don’t really want to admit it, but that assumption is probably right; the reputation is there for a reason. I swear, I’ll get a hand on some of that dulce de leche cheesecake one day. Just you wait.






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