Was just thinking…
There comes a time when you really have to work at self-promotion. No matter how humble you usually are, once in a while you have to set that aside and sell yourself as if your brand is in competition with everyone else’s. For those specific moments, if you can’t buy your own hype at those times, then why would anyone else?
You just need to be careful not to get caught up in it full time, otherwise you risk having illusion being perceived as reality. If that happens, you end up being perceived as “that guy”…
…and no one wants to be “that guy”.
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